Should companies avoid targeting their advertising at children?

I'd say companies should avoid targeting ads at children because kids can't fully understand the persuasive intent behind them. They're more impressionable, and advertising can create unnecessary pressures or desires. For example, I've seen how ads for toys or snacks on children's apps can lead to constant requests from kids to their parents, sometimes causing arguments. In Shanghai, I've noticed how brands often use bright colors and catchy jingles in ads aimed at children, which makes it harder for parents to say no. That said, I think ads can still play a role in introducing useful products, but they should be designed responsibly, without exploiting children's vulnerability.