How important might it be in the future for an international company to understand the cultures of other countries?

I think it'll become absolutely crucial for international companies to understand different cultures-not just as a nice-to-have, but as a core business skill. The main reason is that cultural missteps can damage trust instantly, especially in markets where relationships matter. For example, in my UI design work in Shanghai, I've seen Western brands struggle when they ignore local preferences-like assuming minimalist designs always appeal here, when actually, many Chinese users prefer richer, more detailed interfaces. That said, companies don't need to know everything-just the key aspects that affect customer experience. Getting that balance right could make or break their success abroad.