Has shopping become a hobby for many people?

Yes, I'd say shopping has definitely become a hobby for many people, especially with how easy and entertaining it's become through apps and social media. The main reason is that platforms like Douyin and Xiaohongshu have turned product discovery into a kind of leisure activity - you're not just buying things, you're watching engaging content and getting recommendations from influencers. For example, I often see my colleagues scrolling through shopping livestreams during lunch breaks, treating it like entertainment rather than just errands. That said, there's a fine line between enjoying shopping as a hobby and falling into impulsive buying, which some people definitely struggle with when the experience is designed to be so seamless and tempting.