Why do some customers prefer to buy from a small shop or store?

I'd say the main reason is the personal touch you get in small shops. Unlike big chain stores where everything feels standardized, small shop owners often remember your preferences and make you feel valued as a customer. For example, near my office in Shanghai, there's a tiny stationery shop where the owner knows I'm a designer - she always shows me new sketchbooks and pens that might suit my work. That kind of service builds loyalty. Also, in small shops you often find unique items that aren't mass-produced, which matters when you want something special. My uncle's restaurant actually shows this too - regulars keep coming back because they feel that personal connection.